Home

Explore and shop thoughtfully curated products from independent brands, without generic finds and sponsored trends.

maveii

Your next favorite find.

Meet Maveii, a new way to discover and shop unique products from independent, founder-led brands.

Instead of searching through endless feeds, explore collections of products handpicked by people with great taste.

Each collection brings together finds from different independent brands, so you can discover what someone loves, learn the stories behind their picks, and shop directly from the brands themselves.

We call these collections Spreads.

We’re inviting a small group of founding brands and curators to help bring Maveii to life.

for independent
brands

You deserve to be discovered without relying on an algorithm or adding "become a full-time content creator" to your to-do list.

Because what makes your brand special goes beyond just the product.

Maveii includes dedicated brand pages where shoppers can discover who's behind the business, what makes your products different, and the values and stories that make your brand one-of-a-kind.

So when someone finds something they love, they can also understand who they're choosing to support - and why that matters.

We're inviting independent brands to be part of Maveii from the beginning.
We're still in the early stages, exploring how thoughtful product discovery can create more meaningful connections between shoppers, creators, and independent businesses.

As a founding brand, you'll have the opportunity to:

Get on our radar. Introduce us to your brand and the products that make it special.
Help shape the experience. Share your perspective on how shoppers discover, connect with, and support independent businesses.
Be first on the list when we launch. Hear about opportunities to participate in future product discovery experiences and creator collaborations as we launch.

You’ve spent countless hours agonizing over every detail of your brand. But getting your products in front of new shoppers can feel like a never-ending cycle of posting, promoting, and keeping up with algorithms.

We're building Maveii to help shoppers discover independent brands through products they love, recommendations they trust, and stories that make those discoveries more meaningful.

We're rethinking what a creator-led shopping experience could look like.

More personality. More independent brands. More reasons for your audience to love what you share.

And we'd love your input.

Before Maveii officially launches, we're bringing together a small group of founding creators and curators to help us explore what a more thoughtful, creator-driven shopping platform could be.

Whether you're already sharing recommendations with an audience or just getting started, we're interested in how you discover brands, what you love sharing, and what you wish existing platforms did differently.

for creators and curators

what if you could help give online shopping a makeover?

Here's what being part of our early creator community could look like:

Get an insider look. Explore what we're building and share your first impressions.
Tell us what you think. Help us understand what would make Maveii a must-have for you and your audience.
Have a say in what comes next. Be considered for future opportunities to test new features, create Spreads, and collaborate as Maveii evolves.

Free to participate. No long-term commitment, no content to create. Just a seat at the table while we're building.

shopping small should be easier.

There are so many incredible brands with products you'll fall in love with. But finding them? You're stuck scrolling through endless feeds, trying to remember that one brand you saw, or waiting for the algorithm to finally show you something great.

It's like trying to find a diamond in the rough. We believe shopping can, and should be, better.

We’re building Maveii to bring more of those hidden gems together, in one place.

A place where recommendations feel personal, the people behind the products matter, and finding something special is part of the fun.

We’re starting with curated discovery. Where we go next will be shaped by the brands, curators, and shoppers who help us build it.

and a lot more fun.

Curious about the bigger picture?

How Maveii Works

A better way to browse, find, and fall in love.

Browse products from independent brands or dive into Spreads - themed collections handpicked by people with great taste.

01

02

03

Explore your way.

Get to know the find.

Discover why a curator loves a product, learn what makes the brand behind it special, and explore more of what catches your eye.

One cart. More reasons to shop small.

Find something you love? Add products from multiple brands to one cart, check out in one place, and earn rewards for shopping small along the way.

our curation standard

We’re creating a discovery experience that celebrates independent businesses and helps shoppers connect with the people and stories behind the products.

Independent and founder-led.

Our focus is on independent brands, with a special interest in women-owned, minority-owned, and underrepresented founder-led businesses.

Vetted, not just listed.

Every brand featured on Maveii goes through a review process. We look for legitimate businesses, quality products, and brands we feel good about introducing to our community. Because discovering something new should feel exciting, not like taking a gamble.

More than pretty products.

We believe a great recommendation comes with a reason. Whether it's thoughtful craftsmanship, a clever design, or a brand doing things differently, we want to highlight what makes each find worth sharing.

We love inquiring minds around here.

faq

Is Maveii live yet?

Not yet! We're developing and testing the early experience with input from independent brands, creators, and curators before a wider launch.

What happens if I apply as a founding creator?

We'll review applications and reach out to selected people about opportunities to get involved. We're beginning with short, one-on-one conversations to learn about your experiences and gather feedback on an early Maveii prototype.

Do I need to be an established content creator?

No. We're interested in a range of perspectives, from experienced creators to people who are just getting started or simply love discovering and recommending products.

What happens if I apply as a founding brand?

We'll review your application and select a small group of independent brands to help us test and shape Maveii's early shopping experience. If selected, you'll have the opportunity to share feedback, explore how your products could be featured, and help us figure out what works (and what could work better) before we launch.

Is participation free?

Yes. There's no cost to apply or participate in our early feedback activities.

Am I committing to anything long-term?

No. Applying or participating in an early experiment doesn't obligate you to join Maveii when it launches.

Will everyone who applies be selected?

Not necessarily. We're keeping our initial feedback conversations small so we can learn from a range of perspectives. We may reach out about other opportunities as Maveii develops.

A better way to shop starts with the people.

We're inviting independent brands, creators, and curators to help us rethink how people discover, connect with, and support small businesses. We'd love to have you.